April boasts solid increase in DTV sales

Unit sales of DTV products totaled 170,296 for the month, representing a 45 percent increase compared to the same period in 2002. Dollar revenues for the month totaled more than $250.6 million – up 17 percent from last year.

Year-to-date factory-to-dealer sales of DTV products now total 833,608 units with dollar revenues of nearly $1.3 billion. These year-to-date figures represent a 58 percent increase in units and a 34 percent increase in dollars compared to the same period in 2002.

“Plain and simple, consumers want DTV and nothing provides stronger evidence than recent manufacturer-to-dealer sales trends,” said Sean Wargo, senior industry analyst for CEA. “Given the current rate of growth in sales of DTV products in 2003, manufacturers are poised to cross the one million unit threshold well in advance of the close of second quarter, representing yet another milestone in the transition from analog to digital.”

In 2002 – the most successful year for both DTV unit and dollar sales since introduction to the market in late 1998 – factory-to-dealer sales of DTV products did not breach the one million-unit mark until July. From product introduction to date, DTV product sales total 5,611,726 units with dollar revenues nearing $10 billion.

CEA projects 4 million units will be sold in 2003, 5.4 million in 2004, 8 million in 2005 and 10.5 million in 2006. CEA defines DTV products as integrated sets and monitors displaying active vertical scanning lines of at least 480p and, in the case of integrated sets, receiving and decoding ATSC terrestrial digital transmissions.