Cirrus Logic to offer DivX enabled chips

Through a licensing agreement with DivXNetworks, Cirrus plans to incorporate DivXNetworks’ highly successful DivX technology into upcoming semiconductors for DVD-based digital entertainment products.The DivX series of CODECs is the most popular MPEG-4-compatible compression format in use today, with more than 80 million downloads. As an official DivX Certification partner, Cirrus expects toenable the first sub-$149 DVD player that supports DivX-enabled content by late 2003.

“MPEG-4 technology has the potential to revolutionize digital video much like MP3 technology revolutionized digital audio,” said Terry Ritchie, vice president of Video Marketing, Cirrus. “This DivX licensing agreement capitalizes on the world’s most popular MPEG-4-compatible video compression standard and will enable consumers to take DivX-based content off their PCs on CD media and enjoy it through DVD devices in the living room. With Cirrus DivX-ready silicon planned for later this year, we intend to help DVD manufacturers rapidly deliver this capability to consumers at very affordable price points.”

Ritchie, noting Cirrus’ leadership in developing interactive, Internet-enabled DVD, also known as the Enhanced DVD standard, indicated that licensing DivX technology is also a key step for Cirrus that could speed the creation of a new class of consumer entertainment devices, such as DVD players that access the Internet and play streaming audio and video content in real time.

“Cirrus is already a leader in developing technology to enable interactive DVD-players, and incorporating DivX video capability puts us in a position to drive rapid growth of new segments — markets that will change the way the entertainment industry distributes contents to consumers,” Ritchie said. “Cirrus intends to be the first single-board DVD semiconductor provider to enable affordable DVD devices that support DivX technology, and this will give our customers a real market advantage.”

Ritchie noted three particular factors that will drive a robust market for the direct-to-consumer digital video distribution market. “First, consumer broadband penetration particularly in the U.S. and Europe continues to grow at great rates, and, second, DivX technology affords dramatically reduced download or streaming time over broadband networks versus current popular MPEG-2 standards, while still retaining near DVD video and audio quality,” Ritchie said. “Lastly, through a single-board DVD player strategy and cost reductions, Cirrus intends to enable affordable DVD players that utilize broadband and DivX-based content to harness the power of the Internet to deliver to consumers a new era in access and enjoyment of digital entertainment.”

“Cirrus Logic is a leading innovator in the DVD chip market and an excellent partner to help meet the demand for next-generation DivX Certified consumer electronics devices,” said Shahi Ghanem, President of DivXNetworks. “By adding full DivX playback capability to its leading line of DVD semiconductor platforms, Cirrus is helping to make real multimedia convergence a reality.”

DivX video compression technology enables large digital files to be compressed to relatively small sizes, typically between 7-10 times greater compression than DVD-standard MPEG-2 technology. The DivX Certification program was created by DivXNetworks to ensure that consumer electronics products created by certification partner companies play back all versions of DivX video with the highest possible visual quality and performance.


Rekindled yet again, Nokia’s next-gen phones offer more than just nostalgia

HMD Global, a startup that designs and builds Nokia Android smartphones, wants to put the Nokia brand name back “where it belongs.” It helps that it’s made up of ex-Nokia employees. We go behind the scenes to see how HMD formed.

Michigan OKs digital license plates with Rplate’s connected car platform

The state of Michigan approved the use of digital license plates on motor vehicles registered in the state. Reviver Auto, the manufacturer of the Rplate connected car platform, worked with Michigan's Department of State to pass the bill.
Home Theater

What are HDMI ARC and eARC? Here’s how they can simplify your home theater

HDMI ARC is one of the coolest TV features at your disposal. But if you're like most folks, you have no idea how it works, if you even know what it is at all. Here's our primer on HDMI ARC, as well as the next generation technology, eARC.
Home Theater

The seven best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2019.
Home Theater

How much are the initials ‘LV’ worth? $700 if you put them on your earphones

If you're looking for truly wireless earbuds that make as much of a statement about the state of your finances as they do about your high-tech street cred, Louis Vuitton's Horizon earbuds fit the $995 bill.
Home Theater

What’s new on Amazon Prime Video (February 2019)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in January and February, from new original series to classic films.

Netflix’s latest price increase heralds the end of streaming’s golden age

Netflix’s recent price rise is just the latest in a string of signs that streaming’s golden age is nearly over. As more services enter the fray, content will be further partitioned, signaling the end of streaming’s good old days.
Home Theater

Looking to cut cable? Here’s everything you need to know about Pluto TV

Pluto TV offers plenty of entertainment in a fashion similar to live internet TV services, only at no cost — you don’t even need to register. Too good to be true? Here’s everything you need to know.
Home Theater

Want to mirror your smartphone or tablet onto your TV? Here's how

A vast arsenal of devices exists to allow sending anything on your mobile device to your TV. Our in-depth guide shows you how to mirror content from your smartphone or tablet to the big screen from virtually any device available.

Need a smart speaker? Amazon knocks $50 off Sonos Beam soundbar with Alexa

If you're looking to add some oomph to your home audio setup, then through February 3, the Alexa-enabled Sonos Beam is on sale for $50 off, bringing this excellent smart sound bar down to just $349 on Amazon.
Home Theater

Walmart abandons its plans for a streaming Netflix killer

Rumored plans for a Walmart owned, Vudu-labeled Netflix streaming killer have been shelved according to a new report from CNBC. The billions it would have needed to invest in order to compete apparently gave the mega retailer cold feet.
Home Theater

Dolby’s secret recording studio app may soon exit stealth mode

In secret testing since June, Dolby's stealth recording and social network app may soon be ready to make an appearance. Dolby 234 blends unique noise-canceling tech with Instagram-like audio filters.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

Plex is the latest player to contemplate the subscription streaming game

With massive reach thanks to its client app being supported virtually every media device on the planet, Plex is now looking at the future of its media curation platform. A future that may include free and subscription services.