Fashion Week has lately been evolving as technology is increasingly being adopted by designers, editors and enthusiasts alike, and it will be intriguing to watch the new tech used this Fashion Week season in New York City. And with only just days away from models strutting down the catwalk for Spring/Summer 2012, we’ll give you a crash course on the evolution of Fashion Week.
Surprisingly, despite the guise of being a forward thinking industry, fashion has been slow to accept the introduction of new technologies developed by start-ups, and it’s been the designers who are at fault. You’d think that adopting new tech strategies would help quell the chaos of the Fashion Week shows. Among the older generation of designers, there’s an inherent fear that it may instead complicate matters for the non-technologically savvy.
In recent shows, some designers have offered bar-coded guest lists and iPad-controlled seating arrangements, which streamline the process of shuffling attendees through the door. Other designers have integrated the bells and whistles, whether it’s a holographic projection or giant LED screen, for garnering the “oohs” and “ahhs” from the attendees.
Designers like Narcisco Rodriguez on the other hand, for this year’s Fall/Winter 2012 New York Fashion Week, ended up simply sending out paper invitations.
Still the industry is becoming vogue with technology, and you have to give credit to the concerted efforts over time of many designers and event organizers. For example the live streaming of Fashion Week shows is now a normal occurrence for many designer’s shows, and the GPS event-planning and inventory system, Credit Fashion GPS, was adopted by IMG in 2010. There are even services like Eventup that enable the smaller designers to scout locations other than Lincoln Center or Milk Studios for shows during Fashion Week. It’s evident that the future wherein fashion and technology cannot be without the other is arriving at a quicker pace.
But before we get ahead of ourselves and talk about the future of fashion and technology, Eventup has provided Digital Trends readers with a brief history of Fashion Week in infographic form.
Some notable information includes Fashion Week’s maiden year in 1943, its beginnings in Milan, and its eventual spread across the globe.Today you’ll find the fashion week movement in cities across the world including Beijing, Brazil and even Iran. With the most attended and venerated Fashion Week locations still being held in London, Milan, Paris and New York City.
For the contemporary fashion scene, New York City has been the home of fashion royalty including Vogue’s Editor in Chief, Anna Wintour, designer Marc Jacobs, who were also among the most Tweeted about individuals related to Fashion Week in 2011. Others fashion elite that were popular, based on Tweets, are fashion designers, Victoria Beckham and Oscar De La Renta.
So behind the scenes just how much does setting up Fashion Week cost? According to Eventup, Designers will on average spend between $30,000 and $100,000 to rent a space and slot on the Mercedez-Benz Fashion Week podium. The maximum price for the rental of a slot was $500,000.
You can check out the rest of the infographic below.