Dell: Opteron Listing A ‘Mistake’

Officials at Dell Computer Corp. pulled an ad for an AMD Opteron processor that appeared on the company's Web site Wednesday.

Dell is saying the posting intended for a select set of customers mistakenly reached the general customer base.

Dell offered an Opteron 148 processor from Advanced Micro Devices Inc. in its public “Software and Peripherals” store, apparently for more than 24 hours. Dell officials said the posting was a genuine listing designed for specific customers but that the processor was never intended to be sold to Dell’s general customer base.

A company spokesman said the listing was part of Dell’s Premier Pages, designed as customer-specific Internet portals that offer products including ones Dell does not ordinarily carry. The Premier Pages are billed as secure, unique portals where customers can buy a variety of products in a sort of one-stop shop.

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