Intel’s rumored price war against rival AMD could be a big win for gamers

Intel Core i9- 9900K
Intel Core i9- 9900K

Amid rising competitive pressure from AMD’s soon to be available Ryzen 3000 processor family, Intel may respond by slashing the prices on its 8th-Generation and 9th-Generation desktop CPUs by as much as 15%. Though unconfirmed, a report from DigiTimes suggests that Intel is looking at a minimum cut in price of 10% to address competition from AMD, an unprecedented move given Intel’s historic reluctance to compete on price.

If accurate, the Intel Core i9-9900K processor, which is found on many high-end gaming PCs, could see a $75 price drop. Recent speculation about a price cut is not the first time that we’re hearing about Intel adjusting its strategy to address competition from rival AMD’s Ryzen lineup. Last month during Intel’s Investor Day, the company told analysts that it was lowering its gross margins estimates for the year, suggesting that a price drop may be in order. Intel blamed stiffer competition and the costs related to its transition to the 10nm and 7nm manufacturing process as reasons for the drop in gross revenue projections.

Intel had also struggled to produce enough its 14nm chipsets in recent past, and the rumored price drop could help Intel sell more silicon to PC partners to alleviate the pent up demand created from prior shortages. Due to those parts shortages, the PC industry is expecting softer sales during the first half of 2019. According to the publication, Intel’s partners are already aware of the price drops, but it’s still unclear if consumer pricing will also reflect the new chip cost.

Historically, AMD mainly competed against Intel on price, but the new Zen 2-based Ryzen chips also come with technological advancements not found on Intel’s latest 10th-Generation Ice Lake processors. AMD beat out Intel to reach 7nm for Ryzen’s architecture, and the new processors will also support the faster PCI Express 4 standard whereas Intel is still relying on PCIe 3. Both Intel and AMD claim that the latest announced processors deliver at least a 15% instructions per clock (IPC) improvement over the respective prior models. AMD’s 7nm-based Ryzen processor will start shipping on July 7. The Ryzen 7 3700X starts at $329.

In response to the DigiTimes report, Intel responded to PC Perspective‘s inquiry stating that it “does not comment on rumors or speculations” as part of company policy.


Intel’s Ice Lake mobile chips give AMD’s desktop powerhouse a run for its money

Just when its postponed die-size shrink made consumers start worrying that Intel was slipping, leaked benchmarks for Intel's upcoming 10th-generation i7 show it outperforming AMD's Ryzen 9 3900X.

Ryzen 3000 has already made huge impact, and it's only getting started

AMD's upcoming Ryzen 3000 generation of CPUs could be the most powerful processors we've ever seen, with higher core counts, greater clock speeds, and competitive pricing. Here's what we know so far.

10th-gen Intel laptops are coming, but desktop processors could be years away

Intel's 10th-gen chips have arrived, and they're to be based on the 10nm process that has given it so much trouble over the past year. The roll out might start slow, but it could snowball into a behemoth by the year's end.

AMD is leaving Intel in the dust on die size, with no 7nm Intel chips until 2021

Intel CEO Bob Swan revealed this week at Brainstorm Tech 2019 that Intel will not begin producing chips with 7nm fabrication until 2021. This news comes only two months after Intel's Computex 2019 keynote unveiled 10nm chips for the first…

Walmart chops $175 off the 2017 10.5-inch, 64GB iPad Pro

Discounts on Apple products are hard to come by, even when it involves prior generation products. However, we've spotted a sale on 2017 iPad Pro tablet at Walmart, with some colors as much as $175 off retail.

The fabled 16-inch MacBook Pro could launch this October

Rumors have been swirling around the new 16-inch MacBook Pro, and a new report claims it could be in your hands this October. That’s not all, as the same report predicts refreshes to the MacBook Air and 13-inch MacBook Pro.
Product Review

Size matters not. Acer's Predator Orion 3000 is a pint-sized PC Vader would use

Choosing the right gaming PC can be an overwhelming decision, but thankfully that’s not the case as Acer has configured the Predator Orion 3000 with solid components, delivering competitive performance for its value.

Besides a rumored launch in October, the 16-inch MacBook Pro is a mystery

An all-new MacBook Pro is on the horizon, with Apple said to equip its new laptop with a 16-inch display and powerful processors. We’ve got everything you need to know here, from price and performance to release date and rumors.

Battle of the bezels: Can the ZenBook S13 outdo the fan-favorite XPS 13?

The Asus ZenBook S13 wants to take on the Dell XPS 13 in the tiny-bezel laptop wars. The ZenBook is fast and well-built, but does it offer enough value to take on our favorite small laptop?

The choice between the 13-inch and 15-inch MacBook Pros is about more than size

If you’re in the market for a new MacBook Pro, which model should you choose? Is the MacBook Pro 13 or MacBook Pro 15 the best option for you? Don’t worry, our guide will help you decide which model to go for.

Microsoft patent hints at new ways to interact with dual-screen Surface tablet

It is no secret that Microsoft has been working on a folding dual-screen Surface tablet, but now a recent patent suggests that the Surface Centarus could feature multifunction buttons.

AMD's Ryzen CPUs offer some of the best bang for the buck, but which is best?

AMD's Ryzen CPUs have had a huge impact on the PC industry, from gaming to productivity, but which ones are the best? To find out we put some of the chips through their paces and came out with some solid recommendations.

Does Equifax owe you money? Here’s how you can find out

Equifax has agreed to a settlement for its 2017 data breach that includes restitution payments and other benefits for consumers affected by the data breach. Here's what we know so far about these payments and benefits and how to claim them.

NZXT’s H510 PC case brings style and sophistication to your custom gaming rig

Are you looking to upgrade your gaming desktop by building your own gaming PC? NZXT's H510 PC case, which comes in a compact tower form factor, will help bring modern styling to your gaming desktop PC for just $79.