Digital Ads Could be Coming to California License Plates

digital ads could be coming to california license plates 20fbba8As electronic highway billboards flashing neon advertisements become more prevalent, the next frontier in distracted driving is already approaching — ad-blaring license plates.

The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit.

The device would mimic a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in traffic or at a red light. The license plate number would remain visible at all times in some section of the screen.

In emergencies, the plates could be used to broadcast Amber Alerts or traffic information.

The bill’s author, Democratic Sen. Curren Price of Los Angeles, said California would be the first state to implement such technology if the state Department of Motor Vehicles ultimately recommends the widespread use of the plates. He said other states are exploring something similar.

Interested advertisers would contract directly with the DMV, thus opening a new revenue stream for the state, Price said.

“We’re just trying to find creative ways of generating additional revenues,” he said. “It’s an exciting marriage of technology with need, and an opportunity to keep California in the forefront.”

At least one company, San Francisco-based Smart Plate, is developing a digital electronic license plate but has not yet reached the production stage. The bill would authorize the DMV to work with Smart Plate or another company to explore the use and safety of electronic license plates.

The company’s chief executive, M. Conrad Jordan, said he envisioned the license plates as not just another advertising venue, but as a way to display personalized messages — broadcasting the driver’s allegiance to a sports team or an alma mater, for example.

“The idea is not to turn a motorist’s vehicle into a mobile billboard, but rather to create a platform for motorists to show their support for existing good working organizations,” he said.

Emerging Tech

Death from above? How we’re preparing for a future filled with weaponized drones

Drones are beginning to enable everything from search & rescue, to the delivery of medicines to hard-to-reach places. But they are also being used as cheap, and deadly flying bombs. How can we defend ourselves?
Emerging Tech

Elon Musk to give free rides in first Boring Company tunnel in December

Members of the public will soon get to find out if Elon Musk's high-speed tunnel plan is a serious effort at reducing traffic congestion or little more than a fancy theme park ride, with free rides being offered from December.
Cars

Forget transponders with Peasy’s nationwide pay-as-you-go toll service

Verra Mobility launched Peasy, a consumer highway and bridge toll payment service. Designed to be less hassle than managing traditional transponder or toll tag accounts, Peasy pays tolls as they are levied across most of the U.S.
Cars

Heads up, George Jetson: Terrafugia starts taking orders for its flying car

The Terrafugia Transition flying car will go on sale next year, roughly a decade after the first prototype rolled out of its hangar. Terrafugia promises improvements, including a hybrid powertrain, to make up for the long wait.
Deals

Protect yourself from germs with a discounted GermGuardian air purifier

Cold and flu season has arrived, and with it, all those nasty germs. If you're looking to protect yourself from airborne illnesses, this deeply discounted air purifier can help reduce germs, mold spores, and viruses lurking in the air.
Smart Home

Put away that sponge and let us help you pick the best dishwasher for your buck

Tired of doing dishes by hand? Take a look at our picks of the four best dishwashers currently available and let a machine do the dirty work for you. They’ll do a much better job, anyway.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I.-powered cat toys, wallets, food containers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Smart Home

The best treadmills of 2018

The exercise of running can burn up to 900 calories per hour, melting away fat and strengthening your muscles at the same time.  Compared to running outdoors, you're safer staying indoors on a cushioned track.
Smart Home

If you're not sipping beer while a robot mows your lawn, you're doing it wrong

Imagine watching your lawn being mowed by a robot while you sit on the porch drinking a beer. That’s life with Husqvarna’s line of electric Automowers, which takes the gas and the manpower out of one dreaded aspect of yard work.
Smart Home

The best washing machines make laundry day a little less of a chore

It takes a special kind of person to love doing laundry, but the right machine can help make this chore a little easier. Check out our picks for the best washing machines on the market right now.
Product Review

We never wanted a smart doorbell, until we met Nest Hello

You can answer your door while sitting on the couch with the Nest Hello smart doorbell, which brings vision, intelligence and convenience to your doorstep.
Emerging Tech

Flying food: Uber has set a target date to use drones for meal delivery

Uber is better known for transporting people around town, but it also has a growing meal-delivery business called UberEats. It currently uses drivers and cyclists to deliver the food, but also has plans to use drones.
Product Review

Simple and small, the Google Home Hub is your low-key smart screen

What’s small, simple, cute, and lacks a camera? The Google Home Hub is the latest smart display to hit the market. Powered by Google Assistant, there’s a lot to like about this device.
Smart Home

Reduce your risk of fire by cleaning your dryer vent. Here's how

Failure to clean the dryer vent is the leading cause of dryer fires. Using an inexpensive duct cleaning brush, you can clean your own dryer vent without hiring a professional. Here’s our step-by-step guide on how to clean a dryer vent.