Nokia issues apology for faked PureView video ad

Lumia 920 OIS fake advertisement

Detailed on the Conversation by Nokia blog, editor-in-chief Heidi Lemmetyinen released an apology for misleading consumers with a video that was meant to show off how optical image stabilization helps when shooting high definition video on smartphones like the Lumia 920. The concept of the video in question was designed to show the difference between shooting with OIS turned on compared to shooting when it’s unavailable. In the video, the side-by-side-comparison video stream shows a couple riding bicycles and the twenty-something man is filming a young girl with a Nokia smartphone using PureView and OIS as they speed down the street. 

Noted by many people on YouTube and other news organizations, a van can be seen filming the girl with a high-end dSLR or video camera in a reflection off the window of a nearby trailer around the 27 second mark of the video. Not only was the video taken while someone rode in a stable car compared to a less stable bicycle, the type of camera used was completely different from the PureView camera in the Lumia 920.

In the apology, Lemmetyinen stated “In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS. Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.”

In addition to the written apology, Lemmetyinen posted a video shown at the press conference that displayed the difference between shooting with a smartphone without OIS and a Lumia 920 prototype with OIS turned on. While Nokia didn’t identify the other smartphone in the video, the side displaying the OIS feature clearly shows a significantly smoother video stream while someone is walking and filming toward a fixed spot.

Product Review

Fewer pixels, better camera? The Nikon Z6 shows the beauty of restraint

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.
Mobile

How to take great photos with the Pixel 3, the best camera phone around

You’ve scored yourself a new Google Pixel 3 or Pixel 3 XL, and you want to take advantage of that incredible camera. We’ve got everything you need to know right here about how to snap the best photos with your Pixel 3.
Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.
Emerging Tech

This fully autonomous $400 drone folds like a book, follows you like a paparrazzo

Having a drone that could follow you everywhere while taking high-quality images without crashing has been a flight of fantasy. With ZeroZero's Hover 2, not only can you have a fully autonomous 4K selfie drone, you can have it for $400.
Mobile

Common Kindle Fire problems, and how to fix them

Is your Amazon tablet giving you grief? Is it refusing to behave the way you expect? Take a deep breath -- everything will be fine. Here are some widely reported Kindle Fire problems and a few possible solutions to go with them.
Mobile

Tumblr for iOS vanishes from App Store, possibly due to inappropriate content

Tumblr for iOS is currently only allowing searches in Safe Mode, and it is not available on the App Store. The speculation is that the app's disappearance had something to do with inappropriate content.
Mobile

Barnes & Noble’s new Nook tablet now has its own keyboard cover and dock

Barnes & Noble recently launched its largest mobile device to date, the Nook Tablet 10.1. Now the company has released a couple of accessories designed exclusively for the new Nook: A keyboard cover and a charging dock.
Deals

All the best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…
Deals

Make some time for the best smartwatch deals for November 2018

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Deals

Save up to $850 with the best smartphone deals for November 2018

Need a better phone but don't want to spend a fortune? It's never a bad time to score a new smartphone and save some cash. We rounded up the best smartphone deals available that can save you as much as $850.
Mobile

Apple applies for a patent on a wrap-around iPhone display

Previously, Apple was awarded a patent for a foldable phone, and the company has been rumored to be working on one. But it's not at all similar to other concepts. Here's everything we know about a folding iPhone.
Smart Home

All the best Amazon Black Friday deals for 2018

Amazon may be an online-only retailer, but that doesn’t mean its Black Friday sales are anything to sniff at. In fact, due to its online status, Amazon has huge flexibility with the range of products and deals it can offer. Here's our…
Mobile

How does fast charging work? Here’s every single standard compared

Modern smartphones can charge in mere minutes instead of hours. How does fast charging work? Here's a guide to the most popular standards, including Qualcomm Quick Charge, Apple fast charging, OnePlus Dash Charge, and more.
Deals

The Best Black Friday Deals from Best Buy in 2018

We've been hard at work assembling all the best Black Friday deals Best Buy offers in 2018 and putting them in one place to save you time and money this holiday season. From laptops to TVs, game consoles to smart speakers and much more…