Hot PCs Mean Cooling Companies Win Big

Microchips are throwing off so much heat that the inside of a personal computer is hotter than Death Valley, helping firms specializing in cooling components post sizzling sales.

Temperatures inside a PC can rise to a scorching 60-70 degrees Celsius (140-158 Fahrenheit) as a side effect of the increased performance of the latest processors, shortening the life of computer components.

Tackling such temperatures, which exceed the record 56.7 degrees Celsius set in the Californian desert, have created a fertile market for companies such as Taiwan’s Asia Vital Components (AVC).

“The thermal problem is becoming more and more important to PC makers,” said AVC Chairman Spencer Shen, whose company is the world’s largest manufacturer of cooling components, with a more than 25 percent market share. “They want a complete solution, not just a single component.”

Read the full story at Reuters.