AOL To Air TV Show Over Broadband

“Jack & Bobby,” starring Christine Lahti, follows the life of a single mother raising two sons, one of whom becomes the President of the United States.

The show, slated to air on the WB Network in September, will be shown to AOL for Broadband subscribers about two weeks prior to its scheduled broadcast date.

AOL is a unit of Time Warner Inc., the world’s largest media company, as measured by revenue. Time Warner and Tribune Co. co-own the WB Television Network.

“This initiative with The WB and Warner Bros. Television demonstrates a whole new way for television networks and studios to introduce new shows,” said Patricia Karpas, vice president and general manager of AOL Television in a statement.

The deal is an example of intracompany cooperation, an ambitious goal of the 2001 merger of AOL and Time Warner that was supposed to yield big returns but has had little success due to resistance from division heads.

The company’s units have slowly managed to strike partnerships. Last year, AOL linked up with Time Inc. magazine divisions to offer magazine stories on the service that helped boost paid magazine subscriptions.

Time Warner Cable is also launching a cable music channel, based largely on programming provided by AOL.

AOL, which continues to lose dial-up modem Internet subscribers, is betting that exclusive programming on its service, AOL for Broadband, will help lure new subscribers.