Google to deliver ‘search without search’

google-marissa-mayer-leweb-2010

Forget Instant searching. Google’s new goal is to predict what you want to know about before you even ask. At the LeWeb conference in Paris, Marissa Mayer, consumer products chief at Google, spoke about her new new role at Google and how the company plans to know what you want before you want it.

“We’re looking at a lot of things in this geographic area, but we’re also doing some things in the area of contextual discovery,” Mayer said. “And that’s can we take location and a user’s context, and basically figure out what pieces of information they need. It’s kind of search without search – without you saying anything in voice search, or typing anything – can we figure out, you haven’t been to this place in Paris before, and you were just doing this, so we’ll give you information about this place, when it was built, what was important about it, et cetera. If you walk past it every day we’ll give you the news So, something like that. So we’re trying to play around with some new concepts on how you find information. We have a couple things that we’re experimenting with, but I anticipate that it will be out sometime next year.”

She elaborated, saying that the idea is to push information to people and put location in context. Contextual discovery can work on the web as well. If on a PC, Google can see what websites you’ve been viewing recently and make smart recommendations based on patterns it picks up. When on an Android phone, Google has GPS data that tells it where you are (if you activate it, of course). Using this data, Google may see that you just arrived, for the first time, at the Statue of Liberty and provide information about it to you. Or if you’re entering the same coffee place you always enter, it may bring up the menu.

The idea is pretty interesting, but delivering the info will be difficult. If users don’t actually make a search, how does Google justify pushing contextual search results to them? Would the results be in the browser, or come via text–maybe an email?

Mayer also spoke about Google’s acquisitions, Yahoo, social networking, and how Chrome OS is competing with Android. Video of the full interview is below.

Emerging Tech

Hikers missing on Mount Fuji could soon find a drone buzzing above their heads

Hikers who go missing while climbing Japan's highest mountain could soon find a drone buzzing above their head. A new system using the flying machines has been set up on Mount Fuji for future search-and-rescue missions.
Virtual Reality

Think virtual reality is just for games? These awesome apps will change your mind

Virtual reality isn't all about gaming. Swim with turtles, paint in 3D, and immerse yourself in some unique experiences the platform has to offer with our curated list of the best VR apps.
Mobile

Google’s Gboard now uses A.I. to recommend GIFs based on your conversation

Google is bringing a new feature to Gboard that should make it better for those that regularly use GIFs and stickers. The feature essentially uses A.I. to recommend GIFs and stickers based on your conversation.
DT Daily

Num Pang Chef Ben Daitz talks offers for successful collaborations

We were joined by chef Ben Diatz of Num Pang Kitchen on this episode of DT Daily to talk about his restaurant's latest collaboration with condiment company Sir Kensington's and the benefit of searching for outside perspectives.
Computing

Converting files from MKV to MP4 is quick and easy. Just follow these steps

MKV files have their place, but if you would rather convert your videos from MKV to MP4, there are two methods we consider the best and most efficient for getting it done. In this guide, we'll walk you through them step by step.
Computing

Heal your wrist aches and pains with one of these top ergonomic mice

If you have a growing ache in your wrist, it might be worth considering changing up your mouse for something ergonomic. But which is the best ergonomic mouse for you? One of these could be the ticket to the right purchase for you.
Computing

Razer’s BlackWidow Lite is a mechanical keyboard designed for work and play

Razer's latest keyboard comes with a minimalist design that will appeal to professionals. But don't let the all-black aesthetics fool you, as the BlackWidow Lite comes with mechanical keys that makes it a great gaming companion.
Computing

Our 10 favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.
Deals

All the Best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…
Computing

Windows 10 notifications driving you crazy? Here's how to get them under control

Are the notifications on Windows 10 annoying you? Here's our guide on how to turn off notifications in Windows, and how to manage alerts so that the important stuff still gets through.
Computing

Microsoft’s Always-Connected PCs gets more powerful with 64-bit app support

Microsoft announced that developers can start creating 64-bit apps for Always-Connected PCs powered by Snapdragon processors. The Windows Store will also begin to accept 64-bit app submissions for Microsoft's Windows on ARM.
Computing

The MacBook is smaller, the MacBook Air is faster, but which is better?

This year, Apple's MacBook Air got a powerful internal upgrade, but the redesign makes it slimmer and lighter. So should you get the MacBook Air over the MacBook? We'll compare both notebook's major features and help you decide.
Deals

The Best Black Friday Deals from Best Buy in 2018

We've been hard at work assembling all the best Black Friday deals Best Buy offers in 2018 and putting them in one place to save you time and money this holiday season. From laptops to TVs, game consoles to smart speakers and much more…
Deals

Black Friday 2018: The best deals so far

Black Friday is the biggest shopping holiday of the year, and it will be here before you know it. If you can't wait until November 23 to start formulating a shopping plan, we've got you covered.