Yahoo! Tops January Internet Traffic

From their press release:

comScore Media Metrix today announced the Top 50 U.S. Internet Properties for the month of January 2004.  In January, the total U.S. Internet population totaled 152.4 million users who spent an average of 28.9 hours online, an increase of 5 percent versus December.  In January, tax, politics, diet and travel sites dominated the top-gaining properties and categories.

“Consumer behavior followed patterns that we’ve seen for several years and have come to expect, reflecting the official kickoff of the tax season and the unofficial start of the diet season,” said Peter Daboll, president and CEO of comScore Media Metrix.  “But we also saw the effects of the Democratic primaries and unique news events, underscoring the degree to which the Web has become a natural extension and barometer of everyday life.” 

Top 50 Properties

Six properties entered the comScore Media Metrix Top 50 Properties in January (see table 1).  New partnerships with AOL and MSN helped CareerBuilder add 8 million unique visitors in January, propelling it nearly 60 spots to the number 25 position.  Partly driven by travel industry seasonality, Travelocity and Trip Network joined market leaders Expedia and Orbitz in January’s Top 50.  Other entrants to the Top 50 included E.W. Scripps, Adobe Sites and the MyFamily Network.   

Of the properties in both the December and January Top 50 rankings, Gorilla Nation Media saw the largest gain, adding more than 4 million unique visitors to its network in January, primarily though the acquisition of traffic.  Other big gainers included Expedia, Orbitz and Gannett Sites, which moved up 16, 13 and 9 spots, respectively. 

Tax, Politics and Diet Sites Dominate the Top Gaining Properties and Categories

This month, the top-gaining categories and properties were driven upward by a number of factors, including the kickoff of the tax season, the Democratic primaries and the close of the December holidays. 

With W2 forms finding their way to millions of American mailboxes, it is no surprise that the Taxes category was the top gainer in January (see table 2).  The category grew by 166 percent versus December and 9 percent versus year-ago levels. nearly tripled versus December to 10.5 million unique visitors as citizens braced themselves to view tax tables and schedules at the category’s largest site. grew by a stunning 1,077 percent versus December, making it the month’s top gaining property (see table 3).

Recent research from comScore Survey Solutions (see has validated that political Web sites have a significant impact on Americans’ pre-election attitudes and behaviors.  With the Democratic primary race heating up, the January comScore Media Metrix data confirm the scale of the audience that is open to this growing online influence. 

In January, the Politics category drew 14 million visitors, representing an increase of 76 percent and making it the second largest gaining category.  The increase was driven by gains at all major campaign sites, as well as AOL’s launch of, which drew 3.8 million unique visitors in January.  Although Howard Dean’s campaign took a decidedly unfavorable turn in January, 729,000 visitors to helped the governor continue to hold the lead among Democratic candidate Web sites.  Next in line were, and with 496,000 unique visitors, 403,000 unique visitors and 298,000 unique visitors, respectively. 

Whether determined to make good on their New Year’s resolutions or just to shed a few pounds gained over the holidays, Americans continued a January tradition of visiting diet sites in droves, driving the Health-Information category up by 19 percent versus December., the category leader, drew 7.9 million unique visitors, an increase of 82 percent versus December.   Other diet- and fitness-focused sites also saw substantial gains, including (388 percent), Weight Watchers International (116 percent) and (80 percent). 

The Classifieds and Careers categories both benefited from the growth of two major players:  CareerBuilder and HotJobs.  CareerBuilder grew by 8 million visitors or 110 percent in January, largely as a result of partnerships with AOL and MSN.  HotJobs saw growth of 43 percent driven primarily by its $20,000 “signing bonus” sweepstakes promotion. 

Both the Hotel/Resorts and Car Rental sub-categories saw seasonal jumps in visitors from December to January, as Web users began the process of planning spring and summer travel.  Fresh from spending time with family over the December holidays, 12.5 million Americans turned to the Genealogy category to research their family history, an increase of more than 21 percent versus December.   

Aside from, two other government sites ranked among the top ten gaining properties.  The Mars rover mission and President Bush’s plans to send astronauts to the moon again launched into orbit with 6.1 million unique visitors, an increase of more than 150 percent versus the previous month.  With the No Child Left Behind Act discussed in the media and President Bush’s State of the Union address,, the Web site of the U.S. Department of Education, jumped 72 percent to take the number 10 position. 

Top 50 Ad Focus Ranking

Introduced in October 2003, comScore Media Metrix Ad Focus reporting provides a unique ranking of top Web entities that are supported in whole or in part by online advertising. 

The composition of the top ten Ad Focus entities remained constant from December to January (see table 4), and half of these entities grew at a faster pace than the total Internet population (reflected in improved levels of reach).  In addition, a 2-percent bump in unique visitors pushed MaxOnline into the top five Ad Focus entities for January.  Finally, interest in a series of winter storms helped propel up five positions to number 28 in the Ad Focus ranking. 


Top 50 Properties
January 2004
Total U.S. – Home, Work and University Locations

Unique Visitors (000)

Source: comScore Media Metrix



Unique Visitors





Unique Visitors (000)


Total Internet Users




Yahoo! Sites




Ask Jeeves



MSN-Microsoft Sites



27 Property



Time Warner Network




SBC Communications







Cox Enterprises Inc.



Google Sites




Sony Online



Terra Lycos











AT&T Properties



Amazon Sites




Gannett Sites



Viacom Online



34 Sites



Weather Channel, The




E.W. Scripps



Walt Disney Internet Group (WDIG)




AmericanGreetings Property



Excite Network




eUniverse Network



CNET Networks



38 The Womens Network



Verizon Communications Corporation




Adobe Sites


15 Network





The history of Battle Royale: From mod to worldwide phenomenon

Battle royale games like PlayerUnknown's Battlegrounds’ and Fortnite have become the biggest trend in video games. The genre is also pushing the envelope in streaming and eSports in a way that might hint at the future of the industry.

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.

Get your Sagan on with 60 awe-inspiring photos of the final frontier

Few things instill a sense of wonder quite like the final frontier. The best space photos show off the beauty of Earth, our solar system, and the far corners of the universe. Here are our current favorites.

We tried all the latest and greatest smartphones to find the best of 2018

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.

If you've lost a software key, these handy tools can find it for you

Missing product keys getting you down? We've chosen some of the best software license and product key finders in existence, so you can locate and document your precious keys on your Windows or MacOS machine.

Mozilla’s built-in price-tracking extension makes it easy to shop with Firefox

Mozilla has heard those worries about Black Friday shopping, and is now introducing a new set of experimental extensions which aim to make it easier to find the best deals online.

Ray tracing not an option until it comes to all graphics cards, says AMD

Although Nvidia already supports the ray tracing feature on its high-end new GeForce Turning series of chips, AMD seemingly hinted it doesn't feel like ray tracing is ready until it comes to all level of graphics cards. 

Buying a laptop on Black Friday? Don't make one of these rookie mistakes

Shopping for a laptop on Black Friday can win you some excellent deals, but you should also avoid making common mistakes. Check out what to avoid when buying a laptop for Black Friday and what danger signs to be wary of.

The Mac mini's price has crept into iMac territory. So how do they compare?

Apple announced a long-awaited update to the Mac mini. Thanks to the updated specs and increase in price, it's begun to creep up to the base model iMac. In this guide, we now put up the specs on the newest refreshed Mac mini against the…

Our favorite Windows apps will help you get the most out of your new PC

Not sure what apps you should be downloading for your newfangled Windows device? Here are the best Windows apps, whether you need something to speed up your machine or access your Netflix queue. Check out our categories and favorite picks.

Turn your desk into a command center with the best ultrawide monitors

Top of the line ultrawide monitors have the deepest curves, the sharpest colors, and the biggest screens on the market today. You’re going to want one, sooner or later. So why not sooner? These are the best ultrawide monitors you can buy…

Best Buy is offering the Google Pixelbook for just $699 on Black Friday

Best Buy's steep $300 price cut on the Pixelbook this holiday represents one of the best prices we've seen on Google's premium Chrome OS hardware. The Pixelbook will be priced at just $699.

Will Chrome remain our favorite web browser with the arrival of newest version?

Choosing a web browser for surfing the web can be tough with all the great options available. Here we pit the latest versions of Chrome, Opera, Firefox, Edge, and Vivaldi against one another to find the best browsers for most users.

AMD Navi: Everything you need to know

With a reported launch in 2019, AMD is focusing on the mid-range market with its next-generation Navi GPU. Billed as a successor to Polaris, Navi promises to deliver better performance to consoles, like Sony's PlayStation 5.