The 52 Clothing: Reconstructing Fashion for Gamers

the 52 clothing reconstructing fashion for gamersAll but the most hardcore of hardcore gamers probably won’t immediately identify with the name “The 52,” but it — not surprisingly — has its roots in gaming. The name is a reference to 1952, the year that Alexander S. Douglas programmed the first computer game, Noughts and Crosses, at the University of Cambridge.  The 52 is a new brand of clothes designed for gamers, by gamers, but that will appeal to everyone.

Despite the fact that video games are a billion dollar plus industry, there is still a stigma towards gaming that is hard to shake. For many years, video games have been a niche; a subculture with limited cross appeal. But recently, things have changed. The average age of gamers has risen, meaning that what was once an industry for an easy-to-dismiss younger group is now dominated by the heavily sought after trendsetting demographic with money to spend.

Generally, when you think of clothing related to video games, most of the fashion is either an in-joke, or something that is targeted to a very specific group. A guy wearing a t-shirt of the Lich King might garner an appreciative head nod from a fellow World of Warcraft player, but the widespread appeal would be minimal. Similarly, you might find a t-shirt on the back of someone looking to squeeze the nostalgia out of retro design, but while a picture of an Atari symbol might be considered cool and hip, it is not an accurate representation of the modern gamer.

The 52 is a clothing company that wants to prove that it is possible to design a brand of clothing that will appeal to gamers, but also reach a more mainstream audience. The 52 currently offers a decent selection of t-shirts and accessories that deconstruct the iconography of gaming and reconstruct it with a flair that is hard to overlook or dismiss as belonging to a niche. With deeply stylized designs, the clothing line of The 52 is both stylish and trendy without sacrificing the core that it represents: gaming.

For The 52 to gain mainstream appeal, it will need to overcome the inherent prejudices that the industry can generate. If the designs continue to redefine our expectations, they might just pull it off.

Check out The 52’s offerings at www.the52wantsyou.com.

Gaming

New ‘Battlefield V’ patch gives Nvidia’s ray tracing support a chance to shine

‘Battlefield V’ is the first game to use Nvidia’s ray tracing support, now available with the RTX 2080 and 2080 Ti graphics cards. The feature can, in an ideal scenario, make the game look better, but the performance hit may not be…
Gaming

How do Nintendo Switch, Xbox One X compare to each other? We find out

The Nintendo Switch is innovative enough to stand apart from traditional consoles, but could it become your primary gaming system? How does the Switch stack up against the Xbox One?
Deals

Check out the best Xbox One deals and bundles for December 2018

Microsoft's consoles are just as capable of streaming movies as they are of playing the latest games. Check out our top Xbox One deals and bundles, which include new and upcoming triple-A games like Battlefield V and Fallout 76.
Gaming

Apple Mac users should take a bite out of these awesome games

Contrary to popular belief, there exists a bevy of popular A-list games compatible for Mac computers. Take a look at our picks for the best Mac games available for Apple fans.
Gaming

Xiaomi’s Gamepad 2.0 turns the Black Shark into a mini Switch

Chinese phone manufacturer Xiaomi has introduced the Gamepad 2.0 for its Black Shark gaming phone that launched earlier this year. The new gamepad is similar to the Switch Joy-Con, with one piece attaching to each side of the phone.
Gaming

These are the best video games you shouldn't leave 2018 without

Developers showed up with a number of amazing games this year. Each capitalized on something unique but there's always one that outdoes them all. Here are our picks for the best video games of 2018 and game of the year.
Gaming

Skateboarding legend says ‘Tony Hawk’s Skate Jam’ will appeal to his fans

Tony Hawk's Skate Jam is now available for free on iOS and Android devices, and Digital Trends had the chance to talk to the legendary skater about its development and how it captures the magic of his best games.
Gaming

Cops called to handle ‘Super Smash Bros. Ultimate’ noise end up playing the game

A group of friends were playing Super Smash Bros. Ultimate on the Nintendo Switch when cops arrived to respond to noise complaints from neighbors. In an unexpected twist, the officers ended up playing the game, too.
Gaming

The third DLC for ‘Spider-Man’ swings onto PlayStation 4 next week

The third part of Spider-Man's episodic DLC, Silver Lining, releases on December 21. The episode focuses on Silver Sable and Hammerhead, and it includes three new suits for Peter Parker.
Gaming

Spawn creator suggests the antihero could appear in ‘Mortal Kombat 11’

Spawn creator Todd McFarlane hinted that the comic book antihero could join the cast of Mortal Kombat 11 during a Reddit AMA. Spawn previously appeared in SoulCalibur II on the original Xbox.
Gaming

Hey, Sony! If you make a PS2 Classic, it needs these games

158 million PS2 consoles were sold worldwide during its lifecycle, making it the most successful video game console of all time. It was hard, but we narrowed down the PS2's vast library of games. Here are the best PS2 games of all time.
Gaming

Grabbing a Switch for the holidays? Here's what you need to know to play online

If you want to play online multiplayer on Switch, you'll need a Nintendo Switch Online subscription. Here's what you need to know about Nintendo Switch Online, from price to features to the awesome library of NES games.
Gaming

You're not a true fan without these Nintendo Switch exclusives

Who doesn't love a good Nintendo game? If you're looking for great first-party titles for your Nintendo Switch, take a look at our list of the very best exclusives available right now.
Gaming

Check out the best deals from GameStop’s Game Days Sale

GameStop has hundreds of games available for discounted prices between now and December 25 as part of its Game Days Sale. We checked out the deals and have rounded up all of the best Nintendo Switch, PS4, and Xbox One deals here.