Yahoo launches Axis, a visually stunning “search browser”

 Yahoo Axis Chrome plugin

Launched as an application for the iPhone and iPad as well as a plug-in for Internet Explorer, Chrome, Firefox and Safari, Yahoo has rolled out a Web browser designed to display search results in a visual form instead of simple text. Called Axis, Yahoo has eliminated the traditional step of scrolling through a list of links in order to find the correct page. Instead of text, the user views image previews of the top search results and can scroll through new previews a few images at a time. The user then clicks or taps on the image preview to load a page. 

iPhone Axis resultsOn the iPhone and iPad platforms, the Axis application is a full-fledged browser. The interface includes a search bar at the top of the screen and naviation tools at the bottom of the screen. Axis users can also log into the application in order to share bookmarks between different platforms.

The My Bookmarks section includes folders for favorite sites as well as a list of sites or articles that can be marked to check out later. The user can add a site to either folder by clicking the Star button next to the search bar. The user can also browse through all bookmarks easily by accessing the custom Home page within the navigation options at the bottom of the screen.

Taking advantage of the visual nature of the application, Yahoo has also included an option to “Pin” a site to Pinterest at the bottom portion of the navigation. The Axis user can also send the site to someone via email, but other social sharing options like Facebook aren’t included within the interface of the iPhone version. Searches can be continued from other platforms if the user wants to view a Web page on a larger screen. For instance, an Axis user browsing on an iPhone can click the “Continue from iPhone” button on the plugin version of Axis within a mainstream Web browser.

The plugin version is extremely similar in design to the iOS application. After installing the plugin from the main Axis page, a small overlay appears in the bottom left hand corner of the Web browser screen after a page fully loads. The user can type a search term in the overlay window and immediately launch the visual search function. The overlay expands to cover the lower portion of the screen, but doesn’t force the user to stop viewing the current page.

Considering Yahoo still generates over one billion dollars a year in search-related advertising, this is a bold direction for the company. Since there are no traditional search result pages, Yahoo may have to shift their advertising model to include visual advertisements within Axis. At launch, Yahoo is only including Yahoo Shopping results within the visual image previews and seems to be focusing on the user experience rather than revenue generation. According to the company, the Android version of Axis is still under development. However, Yahoo may find Google resistant to a new mobile browser on Android products that doesn’t default to Google search. Anyone interested in checking out the plugin or mobile application should visit this page.

Yahoo Axis concept
Smart Home

The Houzz app now lets you virtually tile your floor with augmented reality

Augmented reality is starting to be a real bonus to apps like Houzz's View in My Room 3D tool, which recently added the ability to measure how a tiled floor might look in your living space.

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.

Carbuying can be tiring: Here are the best used car websites to make it easier

Shopping for a used car isn't easy, especially when the salesman is looking to make a quick sale. Thankfully, there are plenty of sites aimed at the prospective buyer, whether you're looking for a sedan or a newfangled hybrid.

The iPhone’s Screen Time and Siri Shortcuts could land on Macs this year

For its desktop computers, it appears that Apple may continue to draw from the iPhone for inspiration. iOS 12 features, like Screen Time and Siri Shortcuts, are believed to be making their way to MacOS this year at WWDC in June.

Whether by the pool or the sea, make a splash with the best waterproof phones

Whether you're looking for a phone you can use in the bath, or you just want that extra peace of mind, waterproof phones are here and they're amazing. Check out our selection of the best ones you can buy.

Walmart drops a killer deal on the Apple iPad Mini 4 tablet

The Apple iPad still reigns supreme in the tablet market, and the pint-sized 7.9-inch iPad Mini is the perfect everyday carry companion. Now’s the perfect chance to score a deal on the last-gen iPad Mini 4 before it’s gone for good.

Google Creative Lab’s new AR experiment helps you learn how to draw

Google's Creative Lab developed an experiment called Drawalong AR that could make it easier for aspiring artists to follow YouTube tutorials. The experiment essentially leverages Google's ARCore to create a virtual tracing paper.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.

On a budget? We found the best affordable smartphones you can buy

Here are the best affordable phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget…

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.

Solve a galaxy of problems with a simple reset of your S10

If your Samsung smartphone is acting up, then you may want to try resetting it. We'll show you how to overcome simple issues with a soft reset and also how to tackle bigger problems or prep it for sale with a factory reset.

Step into Childish Gambino’s musical universe with the Pharos AR app

Childish Gambino seems to be on a mission to take over everyone's smartphones. Now you can experience his musical and visual universe through his new Pharos AR app, available on Android now and iOS soon.