Kodak intros 4-MP EasyShare DX6490 camera

With its unique combination of sophisticated features, exceptional performance, and US$499 suggested retail price, it establishes a new price-to-performance benchmark for ‘advanced amateur’photography, giving more people the opportunity to shoot like a professional.

The DX6490 camera is the first to unite a professional quality Schneider-Kreuznach Variogon 10X optical zoom lens (38-380 mm equivalent) with a f/2.8 – f/3.7 maximum aperture; a new Kodak Color Science image processing chip for the richest, most accurate colors; low-light precision auto focusing; and multiple shooting modes for optimal creative control – all with effortless operation that people have come to expect from Kodak. It will be available worldwide beginning this September.

“So many digital photographers want expert results, but without the cost or hassle. This camera proves our ability to deliver powerful performance with the very best color and image quality – quality that lives up to Kodak’s renowned photography heritage,” said Yusuke Kojima, general manager of Kodak’s consumer digital camera business and a vice president, Eastman Kodak Company. “The DX6490 camera opens the door to a new world of digital photography, placing more power, control and quality in the owner’s hands. It’s an unequaled combination of price and performance.”

The 4-megapixel camera has been designed with some of the world’s highest quality components working in concert to afford outstanding quality, even in challenging photographic situations. Imagine being able to capture the beauty and character of a friendly face while the sun sets in the background. With Kodak’s integration of the Schneider-Kreuznach Variogon 10X optical zoom lens, the Kodak Color Science image processing chip, and intelligent matrix metering, photographers faced with this scenario will achieve portraits with edge-to-edge sharpness and brightness, rich color, and highly accurate exposure. Because of the tight incorporation of these and other sophisticated features, DX6490 camera owners are consistently presented with remarkable dynamic range, fine detail and delicate highlights – results that advanced amateurs have typically associated with high-end digital SLRs.

The focal length (38-380 mm equivalent) of the professional quality Schneider-Kreuznach Variogon 10X zoom lens gives photographers superb framing flexibility. It enables users to get close to the action and fill the frame, or achieve more natural poses from subjects by shooting them from a distance. The long lens also provides the “flattened” perspective and narrow depth of field that portrait photographers crave, all in a compact, SLR-like body. With a f/2.8 maximum aperture at wide angle and a f/3.7 at 10X – and the ability to step down to f/8 – the camera is well-suited to perform in both low and bright light.

Using the dual-speed zoom control, DX6490 camera owners can drive the lens from 1X to 10X in just two seconds, and then extend the total magnification up to 30X using Kodak’s exclusive Advanced Digital Zoom technology, which creates sharper, better quality images across the entire digital zoom range. For ease of handling, the lens barrel only extends one inch after powering up the camera, with all lens movements occurring within the protective housing.

The camera is the first to include the new Kodak Color Science image processing chip. This combines the power of a high-performance digital signal processor with professionally-derived image process engineering (including Kodak’s legendary white balance algorithms), based on more than 75 years of Kodak research into the science and emotion of color. With each press of the shutter, the camera quickly and precisely analyzes lighting conditions and color balance to consistently deliver exacting sharpness, high color accuracy, and proper exposure.

The DX6490 camera offers fully manual controls, permitting independent aperture, shutter speed, exposure compensation, ISO equivalent and other settings that can transform an ordinary picture into a work of art. The camera also features aperture and shutter priority modes, as well as sport, portrait, night, landscape, macro and automatic program modes. Saturated, neutral, black-and-white and sepia color modes lend additional in-camera creative options. Its new hybrid, low-light precision auto-focus system combines rapid phase detection with highly accurate through the lens (TTL) contrast detection to precisely fine tune and sharply define a subject, even in almost complete darkness. In addition, the camera is equipped with an external flash synch – capable of synching at any shutter speed – for illumination of subjects beyond the 16-foot pop-up flash range.

Using the high-resolution TTL electronic viewfinder (EVF) with diopter, as well as a large, 2.2-inch high-resolution indoor/outdoor LCD screen, photographers can preview shots or review pictures stored in 16 MB internal memory or on optional SD/MMC cards. Not only does the EVF show control settings superimposed over the scene, but it also eliminates parallax while presenting a nearly 100 percent field of view. The indoor/outdoor LCD assists photographers in clearly seeing the fine detail of their compositions before and after shooting, even in direct sunlight. Both LCDs exhibit high refresh rates, and automatically brighten or dim to reflect changes in exposure compensation.

A push of the DX6490 camera’s red-jeweled “Share” button allows photographers to immediately tag pictures for e-mailing (with up to 32 on-camera e-mail addresses), printing, or marking as favorites. A new album feature, used in conjunction with Kodak EasyShare software version 3, enables organization of pictures right on the camera. Additional features include joystick and jog-dial controls for rapid control access, easy-to-read menu options and the ability to record and play back continuous digital video with audio.

The optional Kodak EasyShare camera dock 6000 (US$79.95 MSRP) provides one-touch picture transfer to a connected PC while keeping the DX6490 camera’s lithium-ion battery charged and ready to go, with a full charge taking less than three hours. DX6490 camera owners can also receive all the benefits of a dock, plus the ability to print real, borderless Kodak 4 x 6-inch photos in as little as 90 seconds, when using the Kodak EasyShare printer dock 6000 (US$199.95 MSRP). These prints are instantly dry, durable, and even waterproof. Both docks are now available.

The DX6490 camera includes Kodak EasyShare software version 3 for Windows and Macintosh systems, providing effortless digital picture transfer, organization, editing, CD-burning, e-mailing, sharing and printing. The exclusive One Touch to Better Pictures feature takes advantage of proprietary color technologies developed by Kodak to help Windows OS users get vibrant, true-to-life prints from inkjet printers when using Kodak Ultima and Premium Picture Papers.

The award-winning Kodak EasyShare digital photography system – consisting of cameras, software, docks and printer docks, inkjet papers and accessories – makes taking, organizing, sharing, and printing high quality digital pictures effortless. More information on Kodak EasyShare products is available at www.kodak.com/go/EasyShare.

This press release was leaked by Lets Go Digital and will not officially be unveiled in the US till August 21st. Pictures can be found here:

http://www.letsgodigital.nl/webpages/firstlook/kodak/EasyShare/dx6490_uk.html

Photography

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Photography

Photography news: Careful, self-driving cars can ruin your camera sensor

In this week's photography news, learn how self-driving cars destroyed a digital camera via lasers. Find out how many patents Canon filed for in 2018. Read about what Tamron lenses are available for the Nikon Z6.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…
Photography

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.
Photography

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Photography

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.
Photography

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.
Photography

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…
Photography

With 5-stop optical stabilization, Fujifilm GF 100-200mm is ready for adventure

Fujifilm revealed a new lens designed to deliver on the GFX system's promise of adventure-ready medium-format photography. The GF 100-200mm F5.6 R is a weather resistant, relatively lightweight, 2x telephoto with impressive stabilization.
Photography

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…
Photography

Nikon A1000, B600 pack big zooms into compact, budget-friendly cameras

The new Nikon Coolpix A1000 packs in a 35x zoom lens, 4K video, and an optical viewfinder, while Nikon's B600 brings a 60x zoom lens to the table. The cameras are modest updates to Nikon's budget-friendly zoom models.
Social Media

Nearly a million Facebook users followed these fake Russian accounts

Facebook purged two separate groups behind more than 500 fake accounts with Russian ties. One group had ties to Russian news agency Sputnik, while the other had behavior similar to the Internet Research Agency's midterm actions.
Photography

From DIY to AAA, here's how to take a passport photo in 6 different ways

If you're applying for a passport or renewing one, you need to submit a photo in your official application. There are strict guidelines, but fortunately, it's something you can do at home. Here's how to take a passport photo.