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Dell Introduces New Printers

The Dell Laser Printer 1700 and 1700n are a series of monochrome laser printers available in non-networked and networked (n) versions for $199 and $299, respectively. With speeds of up to 25 pages per minute (ppm) and 1200 x 1200 dots per inch (dpi) resolution, these printers are attractive choices for home and small workgroup printing.

The 1700n delivers workgroup-level performance at a price as much as $700 less than other vendors’ comparable small-workgroup laser printers. Additionally, the 1700 series’ high-capacity toner cartridge, priced at $89 for up to 6,000 pages, offers up to a 35 percent cost-per-page (cpp) savings when compared to the cost of toner cartridges from the competition, giving small workgroups and businesses the low total cost of printing typically experienced by larger offices.

Dell’s first foray into the growing multifunction laser printer market – the Dell MFP Laser Printer 1600n – gives small workgroups the laser printing, copying, scanning and faxing capabilities they need in one compact, easy-to-use device. Because the 1600n comes with networking standard, its capabilities can be shared by multiple users, while it can be positioned away from individual work areas.

At $399, with speeds as fast as 22 (ppm), the 1600n efficiently accommodates the document-management needs of small workgroups. The 1600n includes PaperPort Deluxe 9 software from ScanSoft for easy scanning over the network and document management.

The Dell Photo All-in-One Printer 922 is the newest multifunction inkjet in Dell’s product line. The 922 is available for $129 and meets the needs of most consumers and home-office customers by giving them the ability to scan, copy, and print at fast speeds while conserving desk space. The 922 also creates high-quality borderless photos, and can print in six colors when the optional Dell photo ink cartridge is added. When printing with the Dell photo ink cartridge on Dell Premium Photo Paper, photos can last up to 50 years.

“For years, customers have told us they are paying too much for printing,” Tim Peters, vice president and general manager of Dell Imaging & Printing, said. “We understand their pain, and are focused on changing this business. We are lowering the initial hardware acquisition costs and the overall cost of printing, while greatly simplifying the way customers replenish their supplies.”

Customer Choice

Customers purchasing Dell inkjet printers can now choose between high- and standard-capacity ink cartridges, depending on whether they are more concerned with cost per page or cartridge price. At a price of $29.99, Dell’s high-capacity color inkjet cartridge for the 922 costs up to 64 percent less per page than competing products while the 922’s high-capacity black ink cartridge, priced at $24.95, delivers a cpp of only 3.9 cents. For customers who prefer a low cartridge price, Dell’s standard-capacity black ink cartridge for the 922 is $19.95.

According to an online survey conducted in April 2004 by Harris Interactive for Dell, 55 percent of U.S. adult consumers who typically purchase replacement ink/toner cartridges from a retail store expressed having had a negative experience when purchasing them. Dell has addressed this problem by including the Dell Ink or Toner Management Systems in all personal printers. The systems monitor levels of ink or toner and prompt users to order replacement cartridges online or via phone. Once ordered, cartridges are shipped to the customer at no additional cost, minimizing the time, cost and hassle of buying new cartridges from a retail store.

The Dell Ink Management System in new Dell inkjet printers, beginning with the 922, also includes Complete-a-Print  and Reserve Tank Mode, two new features designed to reduce the hassles of running out of ink during a print job. If one ink tank empties during a print job, Complete-a-Print uses ink from the remaining tank to finish it. Reserve Tank Mode alerts customers that their cartridges are critically low on ink and suggests that they replenish their supply as soon as possible.

Simplified Set-Up, Service and Support

All networked printers include Dell’s printer management utility, the Dell Printer Configuration Web Tool, designed for easy installation, configuration and management of the company’s network printers and toner cartridges. This Web-based tool can easily be set up to provide automatic e-mail notifications of printer, toner and paper handling alerts.

All Dell printers come standard with Dell service and support. Extended service offerings also are available. Through the Dell Recycling program, customers who purchase a Dell printer will receive pick-up and recycling of their old home or office printer, regardless of the manufacturer, at no additional charge.

TThe Dell 1600n, 1700 series and 922 printers are now available in North America and will be offered in other regions later this year. Additional information and specifications on Dell’s family of printers can be found online at www.dell.com/printers.

Source: Dell’s press release