Samsung To Use DNIe Technology In New TV’s

The technology can be applied to all color TVs that come with flat screens, such as plasma and liquid-crystal display, as well as projection sets and bulky cathode ray tubes.

“We expect such efforts would help protect our market share from intensifying competition and accelerate our growth in digital TV markets,” said Choi Seung-woo, a senior vice president at Samsung said.

At the demonstration, images of running zebras and lions using DNIe technology appeared crisp and clear.

Samsung said the technology also enabled consumers to adjust the displayed colors — for example, to make the sky appear in what they think is a more natural blue. The brightness could also automatically adjust according to the light in the room.