Intel Kicks Off Centrino Ad Campaign

Intel will begin running a new TV, pring, online and outdoor ads campaign today for its Centrino notebook chip bundle.

The ads will tout the notebooks’ ability to “unwire,” or detach, from a power line and a modem or an Ethernet network cable, and to check e-mail or surf the Web using wireless networking. The Centrino bundle includes an 802.11 wireless module, along with the Pentium M processor and an Intel chipset. Centrino offered only the 802.11b standard, at first, but Intel recently upgraded it with a dual-band 802.11b/g module. The module has since been working its way into new notebook models.

Read more at CNET News.com.