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April Sales Continue The DTV Climb

Following a record-breaking first quarter, manufacturer-to-dealer sales of digital television (DTV) products continued to soar through April 2004, with 309,098 units sold and more than $413 million generated in revenue for the month, according to figures released today by the Consumer Electronics Association (CEA).

These April factory-to-dealer sales attest to the continued strength of DTV sales, which marked a 76 percent increase in units and 48 percent increase in dollars for the month, compared to the same period in 2003.

“High-definition television programming paired with eye-popping technology produces an irresistible buy for consumers, said CEA President and CEO Gary Shapiro. Add 5.1 digital surround sound to the equation and the result is sales figures like weâ

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