Nokia Buys Mobile Web Services Company Novarra

nokia buys mobile web services company novarra logo

Finland’s Nokia has that it is acquiring Chicago-based mobile browser and services developer Novarra in a big to boost Internet capabilities available in its Series 40 devices. Novarra makes Internet portals and advertising solutions primarily aimed at mobile devices that aren’t full-fledged smartphones—its Vision Mobile Web browser is designed to work on feature phones and devices aimed at emerging markets. Novarra also offers advertising and analytics services, mobile broadband optimization services, and multimedia transcoding services.

Nokia seems primarily interested in Novarra’s platform as a way to roll out new Internet-based services to Series 40 devices, which—given how Nokia is struggling in the smartphone market—are increasingly the company’s bread and butter.

“Connecting the next billion consumers to the Internet will happen primarily on mobile devices, and delivering an optimized internet experience on our devices is core to our mission,” said Nokia’s executive VP of services Niklas Savander, in a statement. “By driving innovation in all segments of our portfolio, we are building one of the largest consumer audiences for Web services and content. Novarra’s Internet services technology delivered on the world’s most widely-used mobile platform, Nokia’s Series 40, will help us achieve this.”

Financial terms of the transaction were not disclosed. Nokia expects the deal to close in the second quarter of 2010, and Novarra will become a wholly-owned Nokia subsidiary.

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