Goodbye OMAP? Texas Instruments to stop investing in mobile processor business

Texas Instruments OMAP 4The saying goes “when the going gets tough, the tough get going,” however it appears Texas Instruments took it in a slightly different way to the rest of us, as it has announced it’s taking a step back from the incredibly competitive mobile processor market.

It was TI’s Senior VP of Embedded Processing Greg Delagi who announced the news at an investor meeting on September 25, saying “the [smartphone] opportunity is less attractive as we go forward,” and talked about the market being “dominated by a couple of players.”

While Texas Instruments may not be as well-known as Qualcomm or Nvidia, it is America’s second largest chip manufacturer and its OMAP processors can be found in devices such as the Amazon Kindle tablet, B&N’s new Nook tablets, a wide variety of Huawei smartphones, the Panasonic Eluga, several Motorola Droids and Kobo’s new range of Android tablets too.

Texas Instruments may be taking a step back, but it’s not a total retreat, as Delagi promised that it would continue to support smartphones and tablets that use OMAP chips, but wouldn’t be dedicating the same level of investment as it had done in the past.

What this will mean for the forthcoming OMAP 5 isn’t clear. This exciting chip is expected to start appearing in devices towards the end of this year or early next, and uses ARM’s dual-core Cortex A15 architecture, much like Samsung’s Exynos 5 Dual. A video showing an early test indicated the OMAP 5 was set to be quite a beast, so let’s hope it’s still on its way.

So what will Texas Instruments be doing instead? It’s going to concentrate on something called “embedded processing,” where chips are used in appliances, big industrial machinery and most importantly, cars. Delagi showed the embedded processing market to be worth $18 billion, and that the automotive slice of that pie was worth $6.5 billion alone.

The news has seen Texas Instruments’ stock take a fall, and analysts voice their concern over the decision. That said, others predict that if embedded processing takes off, the move could be very profitable.


Qualcomm’s ‘Snapdragon 1000’ could bring octa-cores to Windows laptops

The rumored Qualcomm Snapdragon 1000 CPU may bring the octa-core design of mobiles and tablets to Windows laptops, offering four powerful cores for high performance, and four low-power cores for efficiency.

How to take great photos with the iPhone XS, Apple’s finest camera phone yet

The iPhone XS and iPhone XS Max feature the best cameras yet seen on an Apple smartphone, ready for you to get out and take great photos. Here's our guide to help ensure each shot you take is a winner.

In 2018, the rivalry between AMD and Intel has become more interesting than ever

When it comes to selecting a CPU for your PC, there's no shortage of chips for you to choose from. With Ryzen, Threadripper, and Core i9 CPUs though, the AMD vs. Intel argument is muddier than ever.

Is the Pixelbook 2 still happening? Here's everything we know so far

What will the Pixelbook 2 be like? Has the Pixel Slate taken its place? Google hasn't announced it, but thanks to rumors and leaks, we think we have a pretty good idea of what the potential new flagship Chromebook will be like.

How to sell your old Google Pixel or Pixel 2 for the most money

So, it's time for a expensive new smartphone, and you'd like to partially fund the purchase by selling your old Google Pixel. Find all the information you need to get as much money as possible for your Pixel or Pixel 2 here in our guide.

The OnePlus 6T is coming a day earlier, event moved to October 29

According to a recent report, the launch of the OnePlus 6T could be different from any other OnePlus launch in history. How? It could have the backing of a major U.S. carrier. Here's everything we know about the OnePlus 6T.

Camera shootout! Testing the latest Pixel, iPhone, and Galaxy Note in real life

Which takes the best photos, the Pixel 3 XL, iPhone XS Max, Galaxy Note 9, or Pixel 2 XL? We put the cameras on all these top-notch phones through their paces to see which performs best in the real world, from low light to portrait mode…

Sprint now lets you add Hulu's Live TV service to your unlimited plan

Sprint recently introduced three new data plans to its roster -- Unlimited Basic , Unlimited Plus, and Unlimited Premium. Here, we break down your options to help you decide which one is best for you and your family.

Sams's Club offers $100 gift cards for iPhone XR pre-orders

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.

It’s about time! A USB-C magnetic charger for the Apple Watch has finally arrived

While most of the buzz surrounding Apple has been about the iPhone XR, the company also introduced a new Apple Watch accessory. Starting October 24, a USB-C magnetic charger will be available for purchase.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Product Review

Amazon’s child-friendly tablet is the complete package

Kids are tough on electronics and it’s difficult to police screen time and manage what they’re doing. The Amazon Fire HD 8 Kids Edition could be the affordable answer to your prayers, with a rugged case and worry-free warranty.

Huawei Mate 20 Pro vs. P20 Pro: Which 2018 Huawei flagship is best for you?

If you're tempted by Huawei's latest flagship, the Mate 20 Pro, but you're uncertain how it differs from the P20 Pro which Huawei released earlier this year, then we have you covered. Find out exactly what sets these two phones apart.
Product Review

Simple, smart, and affordable, Google’s USB-C earbuds are a must-buy

Google’s follow-up to its wireless Pixel Buds are the wired Google Pixel USB-C earbuds. It’s the simpler route, but the earbuds are still smart, deliver good sound, and -- best of all -- they’re affordable.