Tissot Joins Microsoft Smart Watch Program

Known for more than 150 years for its stylish Swiss designs and product innovation, Tissot created this Smart Watch with unique touch-screen navigation and a sleek, satin-finish, stainless-steeldesign.   “Smart Watches for MSN Direct like the High-T really up the ante for what customers can expect from their wristwatches,” said Bill Mitchell, founder and corporate vice president of theSmart Personal Objects Technology (SPOT) initiative at Microsoft. “Tissot leads though innovation and high performance, so this alliance is a natural match and an important step in the evolution ofSmart Watch design.”   With its exclusive tactile technology, the Tissot High-T Smart Watch enables wearers to simply touch their watch to receive news, weather, sports and stock updates;appointment reminders; and other information through MSN Direct. The Tissot High-T is available for purchase at fine jewelry stores in select North American markets, and it is the first Smart Watchto have the price of the watch include six months of the MSN Direct service.* Tissot is offering a special white-glove service through which customers can have their Smart Watch activated at thepoint of purchase.   The first Smart Watches for MSN Direct were unveiled at the 2004 Consumer Electronics Show in January. Subscribers can receive personalized content such as news, weather andstock updates; calendar appointment reminders; and personal messages directly to the watch. Since the launch of Smart Watches, Microsoft has nearly doubled the number of available content channels byextending the offerings to include sports, daily diversions, horoscopes and lottery information. In the past few months, MSN Direct has expanded its service’s geographical reach and worked with watchmanufacturing partners, Fossil Inc., Suunto and now Tissot, to introduce enhancements that best meet the needs of consumers.