AT&T Gives Verizon a Taste of Their Own Medicine

AT&T fires back at Verizon with its "Side by Side" commercial featuring Luke Wilson.

After losing a request for injunction, AT&T is fighting fire with fire by launching its own personal jab at rival Verizon “There’s a Map for That” Wireless.  Although the judge for the ad campaign lawsuit admitted Verizon’s commercials were “sneaky,” he basically handed AT&T a box of tissues and told the company to “walk it off.” Well, they did– looks like AT&T walked themselves right into an abandoned warehouse with Luke Wilson and shot this commercial.  

AT&T will have a second chance to argue its case, but as for now, it looks like the ad war is on.