The announcement is similar in style and prominence to the recent announcement of ESPN NFL 2K5’s $19.99 price point, which also happened to beat the publisher’s official announcement to release.
Activision, however, adamantly states that id Software’s long-anticipated first-person shooter will simply be available “when it’s done.” The publisher has of course been burnt a few times before by releasing tentative release dates for the game — its E3 2003 promotional materials promised a release within the year, while a subsequent financial report claimed it would hit shelves some time in this recent spring.
At most, it seems that Activision’s sales department is getting a little ahead of its marketing and media relations people. We’ll find out in the coming weeks if we’ll actually be playing DOOM 3 before the summer’s out.
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