Nike today announced its new Nike+ FuelBand activity monitoring bracelet, which the company says will motivate people to exercise more often. The product follows the launch of similar devices, including the Jawbone Up and Motorola’s MotoACTV.
Like the Jawbone UP, the FuelBand keeps track of all your activity throughout the day, not just dedicated exercise. The amount of activity a user performs during the day is tracked and recorded in a new metric called NikeFuel. “The more active you are, the more NikeFuel you earn,” according to Nike’s press release.
Using an accelerometer, FuelBand records time, calories and steps to calculate each user’s NikeFuel. The analytics recorded by the FuelBand are accessed and managed via the device’s display, or by syncing the device a computer (Mac or PC). An optional app is also available for users of iOS devices through the iTunes App Store.
To use the device, users can set a daily goal of how active they want to be, and the amount of NikeFuel they want to gain. The FuelBand then keeps track of their progress, and the 20 LED lights that make up the device’s display will gradually switch from red to green as a user gets closer to his or her goal.
“What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day,” said cycling legend Lance Armstrong, who has long been sponsored by Nike, in a statement. “That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”
The release of Nike’s FuelBand will certainly come as bad news to Fitbit, maker of the Jawbone UP, who was forced to offer a full refund to customers after the newly-launched Jawbone UP’s hardware was found to be faulty.
The Nike+ FuelBand will be available for pre-order starting at 5pm ET today for $150. Watch a promo video of the FuelBand below: