Google is launching shoppable ads on the YouTube ad platform, enabling potential consumers to access products they see advertised right from the video. It's called TrueView shopping and is aimed at driving higher ad retention and sales.
A new smartphone application called ‘DrivePromise by Edmunds’ is designed to help Apple Watch and iPhone owners stay focused on the road. The app was inspired by the publication’s talk with behavioral economist Dan Ariely.
Fashion house Dior has made its own virtual reality headset, called Dior Eyes, and will use them to put wearers backstage at its fashion shows. However, don't get any weird ideas, as the headset is for use in Dior boutiques only.
If you like the idea of taking a break from the incessant temptations that your smartphone presents but feel queasy at the idea of leaving home without it, then the Light Phone, which only makes and takes calls, may offer a solution.
KFC customers in Germany can now eat fried chicken and keep their smartphone screens clean thanks to the Tray Typer, a reusable meal tray insert that doubles as a Bluetooth keyboard. You can bet Colonel Sanders never saw this one coming.